Prudential Expands ASEAN Presence Through Strategic Partnership with Indonesian Islamic Bank

Prudential's PT Prudential Sharia Life Assurance has entered into a long-term strategic bancassurance partnership with Bank Syariah Indonesia, Indonesia's largest Islamic bank, becoming its sharia life insurance provider from early 2025. Bank Syariah Indonesia will promote, distribute, or refer Prudential products to its over 20 million customers. This partnership will diversify Prudential's Indonesian operations, expand its fast-growing bancassurance channel, and deepen its footprint in the underpenetrated Islamic finance sector.