Prudential Research Shows Younger Generations in Asia Prefer Clear Financial Planning Over Spontaneous Spending

Prudential released the Financial Mindset of Young Adults in Asia study, covering 5,348 respondents aged 20-35 across 7 Asian markets. 71% of respondents prefer clear financial planning over spontaneous spending, and 69% are optimistic about their personal financial situation over the next 5 to 10 years. The study was conducted through an online quantitative survey from July to August 2025, aiming to understand the insurance and investment preferences and attitudes of this demographic.