Prudential-commissioned study reveals complex patient journeys in Asia

The Access to Healthcare in Asia study, commissioned by Prudential and conducted by the Economist Impact, shows that over 80% of respondents in Hong Kong, Indonesia, Malaysia, and Singapore delay seeking medical care. Conducted between April and May 2025 with 4,302 respondents, the study identifies lack of guidance, cost transparency, and information as three key pain points. Nearly 40% of respondents use digital tools such as AI to seek treatment guidance after diagnosis.